e-Commerce Director

  • Location
    Oklahoma City, Oklahoma
  • Category:
    Executive & Senior Management - Senior Management - General
  • Job Type:
    Direct Hire
  • Job reference:
    US_EN_8_848825_2860254

Parker + Lynch is seeking a Director of e-Commerce for opportunity with our growing client in Oklahoma City, OK!  This position will be responsible for digital marketing, category management and merchandising activities related to company's website as well as other other ecommerce retailer/dealers where necessary and maintain product data.  Success will be measured as total traffic, click through, revenue, vitality, and reduction in manual inquiries.

Responsibilities include: 

  • Develop, with executive leadership, strategies and tactics for ecommerce efforts
  • Deliver revenue growth and new product vitality targets achieved
  • Successfully convert identified customers to company's website
  • Execute defined marketing tactics for other eCommerce distributors’ platforms to be identified
  • Load all content (photos, video, copy, tech specs etc.) to identified sites
  • Develop and deploy digital marketing strategies to optimize traffic on identified sites
  • Provide category management support to e-commerce retailer and company  websites
  • Develop and deploy merchandising strategies across identified sites
  • Execute marketing and advertising campaigns/plans for identified sites
  • Increase traffic, click through and check out through data analytics
  • Plan and forecast growth through company's commercial system
  • Work with product management, engineering, customer care, supply chain and operations on cross functional initiatives to improve outcomes across related customers
  • Contribute to and potentially own pricing policies and monitoring solutions to ensure efficient and fair pricing practices across the company's dealer community
  • Leverage the company's Lean business system for continuous improvement
  • EDUCATION / EXPERIENCE:

  • Bachelor's degree in Business, Marketing, or related
  • Master’s in Business Administration required
  • Minimum ten years of experience in eCommerce and/or digital marketing.
  • Minimum five years successfully growing sales on large e-Commerce retailer sites.
  • Experience deploying a Lean-based business system, preferred.
  •  

    Travel up to 20%.  Competitive salary and benefits offered.  If interested, please apply directly or email Word resume to jennifer.lansford@parkerlynch.com.



    Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.parkerlynch.com/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records